We are delighted to share the news that Dr Veronika Keller, a member of our association’s Supervisory Board, has been invited to serve as a Guest Editor for the Canadian Journal of Administrative Sciences (CJAS), published by the prestigious Wiley publishing house.
The forthcoming Special Issue will address a highly topical subject in marketing and digital markets, one that is also particularly relevant to Hungarian educators and researchers:
👉 “The Challenges of Social Media Influencers: AI Integration, Strategic Agency, and New Business Models in Global-Local Digital Markets”
The Special Issue will explore how the creator economy and influencer ecosystem are being transformed by the growing prominence of artificial intelligence (AI), and what new strategic directions and business models are emerging in global and local digital markets.
The editorial team particularly welcomes contributions from the Hungarian marketing community presenting the latest theoretical and empirical research findings.
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📅 Submission deadline: Thursday, 31 December 2026
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🔗 The full Call for Papers and submission guidelines are available here: Wiley Call for Papers – CJAS Special Issue
We encourage colleagues, research teams, and doctoral students interested in this topic to take advantage of this opportunity and submit their latest manuscripts for consideration in the Special Issue.