MTA Section IX., Committee on Business Administration, Subcommittee on Industrial and Business Economics, Subcommittee on Marketing Science, and Subcommittee on Management and Organizational Sciences annually award prizes for outstanding scientific work. The Subcommittees aim to recognize and encourage high-quality publication work by academic colleagues through the Publication Excellence Awards.

Nomination process: the Publication Excellence Awards were announced in the first semester of 2024, with proposals invited by 31 May 2024 in three categories, with precise references of the proposed publications and a short professional justification. Printed and/or online publications published in 2023 were also eligible, considering that only articles or books published in the MTMT are eligible. According to the call for proposals, own publications are also eligible, but only if at least one of the authors is a member of the public body of the Economics Committee of the Academy of Sciences, Section IX. 

Evaluation and decision process: In making its decision, the Committee will consider the professional and scientific quality of the proposed entries, the relevance of the subject matter, and the impact on the development of the discipline. The evaluation of journals will be based on the list of journals by MTA Section IX and the Scimago international journal list. In the first step, the proposals received were evaluated individually by the members of the Working Committee, ranking the publications by category, indicating the 1-3 ranking of the publications proposed for the award, and justifying the proposals. (If a member of the Committee is directly or indirectly involved in a work, he/she does not vote in the category/publication concerned.) After the votes had been aggregated, the Working Committee, which carried out the evaluation, finalized the proposal for the award in further discussion. 1 work per subcommittee and category was awarded a Publication Excellence Award.

Subcommittee on Marketing Sciences Publication Excellence Award 2023

Members of the Publication Excellence Award Working Committee of the MTA Section IX. Committee on Business Administration, Subcommittee on Marketing Sciences: Mitev Ariel, full professor, Budapest Corvinus University – president of MTA Section IX. Committee on Business Administration, Subcommittee on Marketing; Keszey Tamara, full professor, Corvinus University of Budapest – president of the Publication Excellence Award Working Committee of the MTA Section IX. Committee on Business Administration, Subcommittee on Marketing Science; Berács József, full professor, Corvinus University of Budapest; Balaton Károly, professor emeritus, University of Miskolc; Dinya László, full professor, University of Szeged; Hetesi Erzsébet, professor emerita, University of Szeged; Hlédik Erika, associate professor, Eötvös Loránd University; Piskóti István, full professor, University of Miskolc; Rekettye Gábor, professor emeritus, University of Pécs; Szűcs Krisztián, associate professor, University of Pécs; Törőcsik Mária, full professor, University of Pécs; Veres Zoltán, full professor, Pannon University. Kisfürjesi Nóra, assistant professor, at Corvinus University of Budapest, is the secretary of the working committee.

Winner of the international journal article category:

Pop Rebeka Anna, Hlédik Erika, Dabija Dan Cristian (2023). Predicting consumers' purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19. Technological Forecasting and Social Change, 186, 122111

Winner of the Hungarian language article category:

Hornyák Miklós, Kruzslicz Ferenc, Lányi Beatrix (2023). A kis- és középvállalatok digitális transzformációja – az online jelenlét és a versenyképesség összefüggései. Közgazdasági Szemle, 70(5), 517-543.

Winner of the book category:

Szűcs Krisztián, Lázár Erika, Németh Péter (2023). Marketingkutatás 4.0. Akadémiai Kiadó, Budapest, 192 o.

Congratulations to the award winners.