From the virtual trees planted in the game at the 2024 EMOK Conference, a real forest has now been born. 🌳 On November 23, 2024, the colleagues of the Department of Marketing and Tourism at the University of Pécs planted 150 saplings in Somogytarnóca, thus fulfilling their promise.

The goal of the EMOK game was for participants to virtually contribute to a more sustainable future – the organizing team of the 2024 conference took this initiative further by planting real trees inspired by the collected virtual ones. The event was not only about environmental protection but also about the power of community and commitment to sustainability. 🌱 We would like to thank everyone who participated in the sustainability game at the conference in August! Your virtual trees have now become real ones. The highlight video of the tree planting can be accessed by clicking here.