The annual Research and Teaching Methodology and the PhD workshop of EMOK will be held 31 January 2025 at Corvinus University of Budapest. The morning research methodology presentations of the all-day event examine from various aspects what we have learned about artificial intelligence recently and where we are going. The afternoon teaching methodology workshop presents the possibilities and forms of effective integration of artificial intelligence into education with specific, takeaway ideas, tips and solutions. As the closing event of the day, the PhD workshop will take place, within the framework of which we provide an opportunity for young marketing researchers to introduce themselves, establish collaborations and strengthen networks between institutions.

The EMOK Autumn Research Methodology Workshop on Eye-tracking and Other Neuromarketing Solutions in Marketing Research was held on 22 November 2024. This time the workshop was held in an interactive format, hosted by the Faculty of Economics of ELTE.

The public defense of Ghayth Ali Al Laheebi's doctoral dissertation entitled "IMPROVING BUSINESS PERFORMANCE OF SMES THROUGH DIGITAL MARKETING ORIENTATION AND SERVICE QUALITY WITH THE MEDIATION EFFECTS OF COMPETI-TIVE ADVANTAGE: EVIDENCE FROM IRAQ" will take place on January 7, 2025 at the Hantos Elemér Doctoral School of Business, Management and Regional Sciences of the University of Miskolc. The supervisor of the dissertation is László Molnár.

On November 14, 2024, the Economic Sciences Committee of the Hungarian Academy of Sciences, Section IX, awarded the Department of Management and Business Economics at the Budapest University of Technology and Economics (BME) the "Jubilating Scholarly Department 2024" recognition. This year, the Department of Management and Business Economics is celebrating its 75th anniversary.

From the virtual trees planted in the game at the 2024 EMOK Conference, a real forest has now been born. 🌳 On November 23, 2024, the colleagues of the Department of Marketing and Tourism at the University of Pécs planted 150 saplings in Somogytarnóca, thus fulfilling their promise.

We are excited to recommend the book UX Research Methods, authored by the Department of Ergonomics and Psychology at the Budapest University of Technology and Economics (BME). This comprehensive resource explores the theoretical foundations of user experience (UX) and provides practical research methodologies for professionals and academics alike.