The public defense of Ali Shahjahan Ali Shahjahan's doctoral dissertation entitled "DETERMINANTS OF WILLINGNESS TO PAY (WTP) FOR BETTER WASTE MANAGEMENT IN URBAN BANGLADESH" will take place on August 21, 2025 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisors of the dissertation are Anita Boros and István Temesi.
The public defense of Waqas Mazhar's doctoral dissertation entitled "Sustainable Consumption: Understanding Environmental and Psychological Aspects of Food Consumption" will take place on July 15, 2025 at the Doctoral School of Business and Management of the Budapest University of Technology and Economics. The supervisor of the dissertation is Gyula Zilahy.
The public defense of Bin Zulkarnain Abdul Hannan's doctoral dissertation entitled "APPLICATION OF IMMERSIVE METHODS IN CONSUMER SENSORY SCIENCE" will take place on June 25, 2025 at the Doctoral School of Food Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisors of the dissertation are Attila Gere and Zoltán Kókai.
It is our great pleasure to invite you to the Regional Industrial Marketing Management Summit: Baltic States, which will be hosted by Kozminski University in Warsaw, Poland, from September 21 to 23, 2026.
The event will highlight the latest developments in industrial and business-to-business marketing, blending theoretical insights with practical applications, particularly in the contexts of countries around the Baltic Sea and, more broadly, across Central and Eastern Europe.
The Hungarian Association of Market Researchers organized a Business Brunch for the second time this year. Once again, the EMOK Presidency was invited. During the fruitful meeting, among others, a constructive dialogue was held regarding the possible direction of the academic network and the possibilities of cooperation. As a result, a joint kick-off meeting is scheduled to take place in June, hosted by Századvég for the faculty members. The aim is to help the participants get to know each other, discover common areas of interest and develop joint cooperation.
Thanks to those who have already uploaded their papers to the conference registration system. Due to the holidays around the deadline, the submission deadline will be extended until 6 May! There will be no further extensions. We welcome your longer (6-10 pages) or shorter (3-5 pages) papers, as well as registrations for the PhD Day. See you in Vasad this year! The Organisers
EMOK, which supports excellence in marketing education and research through multiple awards, is expanding its visual identity with new branding elements: unique logo designs have been created for its awards.
Association for Marketing Education and Research (EMOK)
XXXI. International Conference
Kaleidoscope of disciplines – Marketing as a transdisciplinary field
Budapest University of Technology and Economics, Faculty of Economic and Social Sciences
Department of Management and Business Economics
Nádas Tó Park Hotel****, Vasad, Hungary
25-27 August 2025