In early September 2024, Gábor Rekettye's new 285-page book titled Kkv-marketing (SME Marketing) was also published in print by Akadémiai Kiadó.
Dear Colleagues!
PhD students have an excellent opportunity to apply! If you are defending your PhD thesis in 2024, this call is especially for you. Doctoral students are eligible to apply whether or not their dissertations have been published.
Dóra Horváth, Máté Bollók and Attila Cosovan's videography "Enter: Bird watching perspective of academic coping. An Introspective video-collage" won the Best Film Award at the leading global conference Advances in Consumer Research (ACR) Paris.
The focus of the professional morning will be on media quality, brand safety, and maximizing the performance of advertising campaigns in the digital space.
Hungarian Academy of Sciences, Section IX, Marketing Science Sub-committee
B2B Marketing Working Committee
Challenges in B2B marketing research and practice
- Some current topics -
The first event of the EMOK Conference was the PhD Forum, which was attended by nearly 50 registered participants (including 21 PhD students).
Under the title 'The Era of Schizophrenic Marketing,' the Hungarian Marketing Association's annual business event took place on September 19. Thanks to the association's generosity, around 300 students from several Hungarian universities and many instructors from EMOK were able to attend the event free of charge.
The EMOK IAB Teaching Club participated in the IAB Back2Work event in Budapest on September 12, where, on behalf of Kata Néz, we had a brief discussion with Adrienn Kenessey regarding the current preparatory work for the Digital Compass project.
On August 27, 2024, the Association for Marketing Education and Research held its election assembly in Pécs as part of the 30th International EMOK Conference, organized by the Faculty of Economics at the University of Pécs. Following the conclusion of the summer nomination process, the attendees at the assembly elected the new presidency and supervisory board.
IAB Hungary, with the support of Atmedia, GroupM Academy, and OMD, is announcing its sixth annual competition titled Best Thesis in Digital Marketing. Submissions can be any undergraduate or master's thesis obtained in Hungary or any EU/associated country, defended between August 1, 2023, and July 31, 2024.
The
Department of Business Communication and Marketing
and the
Research Group For Branding and Marketing Communications
of
Eötvös Loránd University
Faculty of Social Sciences
organizes the interdisciplinary conference
Marketing Linguistics